Privacy Policy

Privacy Policy

Last updated November 13, 2023


1 What do we do?

LMV Partner AG (Industriestrasse 49, 6300 Zug) operates the website (hereinafter “we”). Visitors can use the website to find out more about our organisation, use our online services, and get in touch with us.
The protection of your personal data is a priority for us. This Privacy Policy offers transparent and clear explanations about the data we collect via our website, and how we process it. To makes things even easier to understand, we have used the icons from the PRIVACY ICONS association, which give you a quick snapshot of your data processing.


2 What is explained in this Privacy Policy?

  • The data we collect when you visit or when we provide a service;
  • The conditions under which we process your data and why;
  • How long we store your data;
  • Cases where disclosure of your data to third parties is permitted;
  • How we process your data (“individual data processing operations“);
  • When and how you can object to the processing of your data;
  • What rights you have, and how you can exercise them.


3 Definition of terms

3.1 What is personal data?

Personal data means any information relating to an identified or identifiable natural person. This includes, for example, name, address, date of birth, email address or phone number. Data about personal preferences such as leisure activities or memberships, also constitute personal data.


3.2 What personal data is considered sensitive?

Data that is more sensitive in nature refers to data about an individual’s religious or philosophical beliefs, political opinions, trade union membership or activities; health data and, if applicable, information relating to administrative or criminal proceedings and convictions, as well as data on welfare assistance schemes. If necessary and where appropriate, we may request and process sensitive personal data. The processing of this data requires a higher level of protection.

3.3 What constitutes personal data processing?

Processing covers all aspects of the handling of personal data, regardless of the means and methods used, namely the collection, recording, storage, use, alteration, disclosure, archiving, erasure, or destruction of data.


3.4 What does the disclosure of personal data refer to?

This means releasing or making the personal data available to another person or organisation, e.g., by way of its publication or transmission to a third party.


4 How you can contact us

If you have any questions or concerns about the way we protect your data, you can get in touch with us at any time via email at The office responsible for processing data via this website is:

LMV Partner AG
Industriestrasse 49
6300 Zug

5  Will this Privacy Policy change?

We reserve the right to change this Privacy Policy at any time. The changes will be published on, and you will not receive a separate notification.

6 General principles

6.1 The data we collect from you and who provides it

First and foremost, we process personal data you transmit to us. We collect this when you visit our website or when you use our services. We may also receive personal data about you from third parties. This can fall into the following categories:

  • Personal master data (name, address, dates of birth, etc.);
  • Contact information (mobile phone number, email address, etc.);
  • Financial data (e.g., account details);
  • Online identifiers (e.g., cookie identifier, IP addresses);
  • Location and traffic data;
  • Sound and image recording;
  • Sensitive data (e.g., biometric data or health-related information).

6.2 Under what conditions do we process your data?

We process your data in good faith and for the purposes set out in this Privacy Policy. In doing so, we ensure it is both transparent and proportional.

If, in exceptional cases, we are unable to comply with these principles, the processing of personal data can be justified on grounds of legitimate interest. The following are considered as a justification for processing the data:

  • Your consent;
  • To fulfil a contract or pre-contractual measures;
  • Our legitimate interests, provided these are not outweighed by your interests.

6.3 How you can withdraw your consent

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of this consent, unless it can be processed on another legal ground.

You can withdraw your consent at any time by sending an email to This will not affect the processing of data based on consent before its withdrawal.

6.4 In what instances can we disclose your data to third parties?

  1. Principle
    Under certain circumstances, we may need to use the services of third parties or affiliated companies and entrust them with the processing of your data (these are data processors). Examples of third-party service providers:
  • Accountants, fiduciaries, and auditing firms;
  • Consulting companies (legal advice, taxes, etc.);
  • IT service providers (web hosting, support, cloud services, website design, etc.);
  • Payment processors;
  • Website analytics companies providing tracking, conversion, and advertising services.

We ensure that these third parties and our affiliated companies comply with data protection requirements and maintain the confidentiality of your personal data.

Under certain circumstances, we may also be obliged to disclose your personal data to the authorities.

  1. Disclosure to partners and cooperation companies
    We sometimes work with different companies and partners who advertise their offers on our website or support us in the provision of our services.

If you decide to use their offer, we will transmit your personal data to the relevant partner or cooperation company (e.g., name, function, communication, etc.). These partners and cooperation companies are independently responsible for the personal data they receive. After the data has been transmitted, the data protection regulations of the respective partner apply.

  1. Visiting our social media channels
    Embedded links to our social media channels, represented by corresponding symbols, are featured on our website. Clicking on these icons redirects you to our social media platforms. Please be aware that when you access these platforms from our website, the social media providers may collect data for their own purposes. We would like to clarify that we are not aware of the specific content of the transmitted data or its use by the platform operators.
  2. Transfer of personal data abroad
    In certain instances, your personal data may be transferred to overseas companies as part of the order processing. These companies are committed to data protection to the same standard as we are. The transmission can be global.

If the data protection level does not align with that of Switzerland, we conduct a preliminary risk assessment and ensure, through contractual agreements, that the same level of protection is guaranteed, for instance, by using the standard contractual clauses of the EU Commission or other legally prescribed measures. If our risk assessment is negative, we implement additional technical measures to safeguard your data. The EU Commission’s standard contractual clauses can be accessed here.

6.5 Data retention period

We retain personal data only for the duration necessary to fulfil the specific purposes for which the data was collected. Data collected during your website visits is stored for twelve months, except for analysis and tracking data, which may be stored for longer.

Contract data is stored for a longer period due to legal requirements. This includes business communication, concluded contracts, and accounting documents, which are retained for up to 10 years. If the data is no longer required for service performance, it is blocked and used solely for accounting and tax purposes.

6.6 How we protect your data

We are committed to ensuring the security of your information and will take all reasonable measures to safeguard it from loss, unauthorised access, misuse, or alteration.

Our contractual partners and employees with access to your data are bound by data protection regulations. When necessary, enquiries may be forwarded to our affiliated companies, and in such cases, your data remains confidential.

Our website uses the SSL process (Secure Socket Layer) along with the highest level of encryption supported by your browser.

6.7 What are your rights?

  1. Right to information
    At any time, you have the right to request information about the data we have stored concerning you. To initiate this request, please send your enquiry, along with proof of identity, to

You also have the right to receive your data in a standard file format if we process your data automatically and if:

  • You have consented to the data processing, or
  • You have provided data relating to the conclusion or exaction of a contract.

We may limit or refuse to provide information if it contradicts our legal obligations, our legitimate interests, public interests, or the interests of a third party. The processing of your request is subject to the legal processing period of 30 days. However, this period may be extended due to a high volume of enquiries, legal or technical reasons, or the need for more detailed information from you. Any deadline extension will be communicated to you with sufficient notice, in text form as a minimum.

  1. Deletion and correction
    You can ask for your data to be deleted or corrected at any time. However, we may reject the application if legal regulations require us to retain the data for a longer period or if there is a permission requirement that conflicts with your request.

It is important to note that exercising your rights may, under certain circumstances, conflict with contractual agreements, potentially leading to consequential effects on the fulfilment of the contract. This could include outcomes such as premature termination of contract or financial implications.

  1. Legal recourse
    If you are affected by the processing of personal data, you are entitled to enforce your rights in court or report the matter to the responsible supervisory authority. In Switzerland, the responsible supervisory authority is the Federal Data Protection and Information Commissioner:

7 General purposes of data processing

We primarily use the personal data we collect to fulfil and process contracts with our customers and business partners, as well as to procure products and services from our suppliers and subcontractors. This also involves compliance with legal obligations at home and abroad. If you are employed by such a customer or business partner, your personal data may be affected in this capacity.

We also process personal data from you and other individuals to the extent permitted and deemed appropriate, for the following purposes, in keeping with our legitimate interests and, where applicable, the interests of third parties:

  • The offer and further development of our products, services, and websites;
  • Communication with third parties and processing their enquiries (e.g., applications, media enquiries);
  • Advertising and marketing activities, unless you have objected to the use of your data;
  • Establishment of legal claims and defence in connection with legal disputes and governmental proceedings;
  • Prevention and resolution of crimes and other misconduct (e.g., internal investigations, data analysis to combat fraud);
  • Ensuring the integrity of our operations, especially in IT, websites, apps, and other platforms;
  • Enforcing house rules and implementing measures for IT, building, and system security, as well as protecting our employees, other individuals, and assets belonging to or entrusted to us (such as access controls, visitor lists, network and email scanners, phone records).

8 Individual data processing operations on the website

8.1 Provisioning the website and creating log files

What information do we receive and how do we use it?
When you visit, certain data is automatically stored on our servers or on the servers of services and products that we obtain and/or install. This is done for system administration, statistics, backup, or tracking purposes. The information includes:

  • The name of your internet service provider;
  • Your IP address (possibly);
  • The version of your browser software;
  • The operating system of the computer accessing the URL;
  • The date and time of access;
  • The website from which you visit the URL;
  • The search terms you used to find the URL.

Why are we allowed to process this data?
This data cannot be directly linked to any specific individual, and there is no merging of this data with other sources. Log file storage is crucial to ensuring the functionality of the website and the security of our information technology systems. This is in keeping with our legitimate interests.

How can you stop your data from being collected?
The data is stored only for the duration necessary to achieve the purpose of its collection. As such, the data is deleted after the end of each session. Since it is essential to store log files for the website’s operation, there is no option to object to it.

8.2 Tracking pixels

How do tracking pixels work?
We may use tracking pixels, also known as web beacons, on our website. These small, typically invisible images are automatically retrieved when you visit our website, including those from third-party services we use. Tracking pixels can capture information like server log files, serving the same purposes. Unfortunately, data collection through tracking pixels cannot be prevented.

8.3 Analyses

In certain instances, your personal data is automatically processed for the analysis of specific personal aspects.

We use these analyses to provide targeted information and advice about specific services or products we offer. To achieve this, we use analysis tools that enable us to communicate as necessary and implement appropriate advertising measures, including market and opinion research.

8.4 Contact

What information do we receive and how do we use it?
You have the option of contacting us by email. When you contact us by email, the following data is processed:

  • Email address;
  • Content, subject, and date of your email;
  • Contact details you provide (e.g., name, applicable phone number, address).

Why are we allowed to process this data?
We store your details to process your request and address any follow-up questions. The justification for this lies in pre-contractual measures or our legitimate interests in fulfilling the request

Safety notice
Please note that emails may be read or altered during transmission without authorisation and without being noticed. The spam filter may reject emails identified as spam based on certain characteristics.

8.5 Success and reach metrics

How do success and reach metrics work?
Our notifications and communications may contain web links or web beacons that track whether an individual communication was opened, and which web links were clicked. These web links and web beacons can also record the personal use of notifications and messages.

Why are we allowed to process this data?
We need this statistical recording of usage for success and reach metrics, so that we may consistently, safely, and reliably offer effective and user-friendly notifications and messages based on the needs and reading habits of the recipients.

8.6 Cookies

How do cookies work?
Our website uses cookies, which are data sets stored on your device’s operating system through your browser when you access our site. It’s important to note that cookies do not cause any harm to your computer and are free of viruses.

What information do we receive and how do we use it?
Most of the cookies we use are “session cookies”, and these are automatically deleted after your session. However, other cookies remain on your device until you remove them. These cookies enable us to recognise your browser on subsequent visits, facilitating the retention of certain settings (such as language preferences or location information) to streamline your experience.

Why are we allowed to use cookies?
We use cookies to help make our website more user-friendly, more effective, and safer. The use of cookies and the associated data processing are in keeping with our legitimate interests in achieving these objectives.

How can you stop cookies collecting your data?
Cookies are stored on your computer, giving you full control over their use. You can delete, disable, or restrict their transmission by adjusting the settings in your browser. Please be aware that if you disable cookies for our website, this may restrict your use of the website’s features.

8.7 Google Maps

We incorporate location information on our website. This means we include content from the following provider(s): Google Maps

How does this integration work?

To use the functions of Google Maps, your IP address is stored, and typically transmitted to a Google server in the USA. We have no control over this data transfer. For more details, please refer to Google’s privacy policy:

Why are we allowed to integrate this content?

The integration of Google Maps content serves the purpose of helping us to present our online offerings in an appealing way and make it easy for users to find the places we have specified on the website. This is in keeping with our legitimate interests.

What information do you share with providers?

If you are logged into a provider’s user account, it may enable the provider to directly associate your browsing behaviour with your personal profile. We would like to emphasize that we have no knowledge of the specific content of the transmitted data or how it is used. To prevent these providers from linking your visit to our website to your user account, kindly log out of your respective user account before using our website.

8.8 Google web fonts

How do Google web fonts work?

We use web fonts provided by Google on our website to ensure a consistent display of fonts. When you access our pages, your browser loads the necessary web fonts into its cache to correctly display texts and fonts.

What information do you share with us and how is it used?

Your browser establishes a connection to Google’s servers, notifying Google that our website was accessed via your IP address. If your browser does not support web fonts, your computer will use a standard font.

Why are we allowed to use Google web fonts?

We use Google web fonts in the interest of creating a uniform and attractive presentation of our online offerings. For more information about Google web fonts, visit the Google Web Fonts FAQs page:

8.9 Cookie Consent by Osano

Cookie Consent by Osano is a software designed to help website operators comply with the requirements of the European Data Protection Directive (GDPR). It notifies visitors about the use of cookies, offering the option to accept or reject them. This ensures visitors are informed about the use of cookies on the website.

8.10 PrivacyBee

PrivacyBee is used to recognise all data protection-relevant services on websites and generate an individual Privacy Policy.